Advertising and Porn: Another Handshake

This is a little earthquake in the sweet world of porn on the internet: a brand of “mainstream” products advertised on a porn site – and guess what? The web didn’t explode.

Who’s to thank for it? meundies.com. The brand had the guts to praise the virtues of its socks on a brand new Canadian site (hardly 2 month old), whose URL isn’t really explicit: paintbottle.com. The novelty of the site might be for something in MeUndies’ choice (even if the purpose of the site is quite obvious) or were they motivated by the presence of business angels investing in a site that promised to bet on quality rather than on quantity: 7 minutes (at least) videos, no content submitted by the users…

infographie blog paintbottle.com

We already told you so: porn is a rich uncharted territory for advertisers and, except for a few brave ones, they don’t wage to advertise their brands on naughty sites. The latter also suffer from a lack of referencing. The world is is a hard place to live in, pal.

Jonathan Shokrian, MeUndies’ boss, understood the potential of porn in terms of traffic, influence and profit, letting its competitors knocked out :

“Being a startup, we’re always looking for new, interesting channels to test.We’re not Calvin Klein, we’re a young brand trying set ourselves apart. Porn sites are among the most visited on the Internet, so it’s a unique opportunity.”

But even so, Shokrian admits on digiday.com that he wouldn’t have advertised his socks on the most visited porn sites (without quoting them, but you can guess he’s thinking about Youporn and fellows), most notably because investors were not that motivated to be lumped together with “pr0n”.

By emphasizing the distinctive positioning of the site on difference and quality, Paintbottle pulled it off : everyone in the business is speaking well about them.
MeUndies (and the others), why wouldn’t you come at Le Tag Parfait?

 

Originally translated from this post by Gaspard Motet

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